The company is now allowing 20,000 offline retail partners to start the Vivo smartphone sale with its ‘Vivo Smart Retail’ program from May 4, 2020. This program's main aim is to enable business continuity for its Indian retail network that will help consumers connect with retailers without leaving their homes. It will surely help the Vivo's retail partners get back into their business after the Coronovirus long lockdown since March 25th.
Vivo has started this system with the support of 20,000 retailers and 30,000 Vivo brand ambassadors (VBAs) in India.
Vivo India's Director of Brand Strategy, Nipun Marya said, “We are launching the VSR model under which we will get leads from customers and test and scan those leads, and once qualified, we will pass them to our retail partners. Our partners will then ensure that customers get the device without them going to shop. We can also help them with delivery as and when they require the help, At times, they are much closer to customers through their shops, so it will be easier for them to do it”.
Since the Indian government has reduced the COVID-19 lockdown restrictions now, E-commerce platforms are ready to deliver non-essential goods(Mobiles, Laptops, and TV) in Orange and Green zones. Also, the local retail stores are now allowed to open across the country.
Vivo has already started accepting orders on its online store in India and will deliver the order in Orange and Green zone. Some report says, Vivo is also delivering in some areas under the Red zone as well. However, there would be some delay in delivery due to COVID-19 restrictions.
AIMRA National President Arvinder Khurana says, "It is great to see Vivo India safeguarding the interests of its offline retail partners during this time of crisis. We are positive that this solution will help retailers in regaining business footprint and ensure they are able to address consumer queries in an efficient and streamlined manner. Vivo’s Smart Retail Program shall allow customers to experience Vivo products at the convenience of their homes”.
Moreover, Vivo will be live for sometime with its pan-India SMS service to collect the customer's interest to buy Vivo smartphones. The company is also making use of its official social media account and own online store for the same.
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