The series of Mac computers, iPods, iPhones, iPads and smart watches are the most popular Apple products, while their programs include the Mac operating system, OSX, the IOS mobile device, Such as songs and movies, Safari's Internet browser, as well as the iLive and iWorks productivity and creative applications.
Apple was founded on April 1, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne , specializing in the sale of Apple's personal computers, and was included on January 3, 1977 as Apple Computer Inc., but the word "computer" was removed from The company's name on January 9, 2007, reflecting its focus on consumer electronics after its introduction to iPhone, the first phone in its series of smartphones.
Apple is one of the largest technology companies in terms of revenue, it is also the third largest manufacturer in mobile phones , after the South Korean company Samsung and Finnish Nokia, it also the largest market value in the world is estimated about $ 626 billion, according to the estimates in September Which is worth more than the combined market value of Google and Microsoft.
As of November 2012, Apple had 394 retail stores in 14 countries, as well as Apple Store and iTunes Store, and as of September 29, 2012, full-time 72,000 and 800 permanent employees across the world. Its annual revenue in 2010 reached $ 65 billion and grew to $ 156 billion in 2012, with the sales over $ 173 billion.
According to the report, In November 2012 the Apple company won the title of the most innovative companies for the third consecutive year , although spending less than others on R & D , while Google came second according to the report.
And was Apple has spent about $ 2.4 billion on R & D projects in 2011 , or the equivalent of 2.2% of its sales revenue. The total expenditure for R & D in 2012 is estimated at $ 3.4 million, or 2.2% of sales revenues due to the company's growth. For comparison, Microsoft spent about $ 9 billion in 2011, equivalent to 13% of its sales.
The company's many innovations may have been the subject of numerous legal battles against its competitors for patent infringement, led by Samsung, the leading competitor in smartphones and tablets.
The Latest era revealed by Apple, its late founder Steve Jobs "iCloud" for the storage of cloud and synchronization of music files and pictures in 2011. Many observers believe that Apple under CEO Tim Cook is not as it was during the era of Jobs, and performance has declined despite continuing in Introduce new innovations every year.
Apple's development since its establishment can be divided into seven stages: the first between 1976 and 1980, the stage of incorporation and public offering shares, and the second phase from 1981 to 1989 and can be called the period of success thanks to the sales of personal computers Macintosh, and the third phase in between 1990 and 1999 experienced a decline in sales failures. The restructuring and implementation of the company also involved a number of acquisitions of a number of companies.
In the fourth phase of Apple's life, which covered the period from 2000 to 2006, the company returned to profitability through the introduction of OSX for Mac devices, as well as an iPod to play audio files, and in 2003 the company launched the program "iTunes" to review media files Such as music and movies. The fifth stage, which was extended between 2007 and 2010, can be called the period of success thanks to the introduction of mobile electronic devices.
The fifth of October 2011 was the end of an era in the company's history. One of its founders, Steve Jobs, died after health problems. After his death, companies launched major products such as e-books for Mac OSX, Apple also bought a number of companies specializing in mapping and memory technology.
And in the final stage of the company, which runs from 2013 to continue to expand their performance with the acquisition policy , which is the period in which the judicial battles broke out between rival Samsung on patents.